Rationale

Investment in Design can be measured by the value experienced by the business and the consumer

Relatable and action-orientated, it recognises a logical business, an emotional customer at the heart of an experience and the humanness in people.

This human first approach strives for functional beauty and simplistic complexity in an increasingly sophisticated climate. In turn, it creates differentiation through disruptive innovation and provides a framework with which to tell meaningful, compelling stories to challenge the way people think.

Design is a weapon to create change and UMAHU uses it to turn business vision into customer need.

Be in the business of being human.

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